EMPOWERING HEALTH VALUE WITH EASTERN AESTHETICS

Customer/Hecheng Health Insurance Shanhaiguo Huangpi Solid Beverage

Logo/Packaging Design

Packaging Design of Shanhaiguo Huangpi Solid Beverage

Design Origin: Reshaping the Value Height of "Positive Qi Fruit"

Huangpi, a unique "treasure of fruits" in Lingnan, is known as the "fruit of righteous qi". However, for a long time, Huangpi has appeared in the form of fresh fruit or rough processing on the streets and alleys, and its profound medicinal and edible value has not been fully recognized. The "Shanhaiguo" yellow skin solid beverage launched by Hecheng Health Insurance Company aims to return this Lingnan "Zhengqi fruit" to its rightful value highland in the form of modern health food.

The core mission of this design is to transform the "inconspicuous yellow skin" into "high-value health food" through the power of design. We use Eastern aesthetics as our language and cultural depth as our endorsement, making every box of mountain and sea fruits a Lingnan health classic that can be held in the palm of our hands.

Core concept: Empowering Health Value with Eastern Aesthetics

Design strategy: Use cultural depth to enhance product value

Visual Analysis: Landscape Imagery on Special Cardboard

Cultural endorsement: the value transition from "fruits" to "medicinal herbs"

Process implementation: Every detail is a declaration of quality

When consumers pick up this box of Shan Hai Guo, they are not only holding a solid beverage, but also a drinkable Eastern philosophy, a cultural heritage that can be savored, and the dignity of a rediscovered Lingnan 'righteous fruit'.

2016