THIS DESIGN IS VERY IMPRESSIVE

At a glance, it's obvious that it's Xu Fuji

Customer/Xufuji Food

Packaging Design/Theme Poster Design

This is very Xu Fu Ji ", a design language that has been passed down through generations, and a brand gene that has stood the test of time. It is also the highest recognition of Xu Fuji's adherence to the original design intention as a leading national snack brand for 30 years.

Design does not deliberately pursue flamboyant novelty, but rather innovates through inheritance and adheres to innovation - allowing consumers to recognize "this is Xu Fu Ji" in their hands with every product, and evoke the familiarity and trust in their memories.

The core of this "very Xu Fu Ji" design style lies in three major balances: functionality, aesthetics, and organic unity of brand communication; The precise alignment between consumer psychology and market demand. We take this core concept as the starting point to carry out packaging design for Xufuji products.

It means that our design should not only make the older generation of consumers feel familiar and trusted, but also make the younger generation feel fresh and loved; To meet current market demand and accumulate long-term assets for the brand; It should be both aesthetically pleasing and eye-catching, as well as functional and practical; To not only convey the brand spirit, but also become a silent salesperson who stimulates purchases.

2020