SOMETIMES FLOWERS BLOOM, DANCING INTO POETRY

——Nine Roses · Flower Catalog Series Packaging Design

Customer/Nine Roses

Packaging Design

1、 Design Origin: The Gift of Seasons and the Poetic Form

Nine roses deeply cultivate the field of flower tea, always believing that every rose has its own shining moment. From the subtlety of budding, to the shyness at the beginning of blooming, to the warmth at the peak of blooming, petals at different flowering stages not only contain different nutritional values, but also present vastly different forms of beauty.

The "Flower Catalog Series" has emerged - we hope to design a way for consumers to not only taste roses, but also "see" the process of blooming flowers. The core proposition of this design is: how to solidify the fleeting flower form into a visual language that is within reach.

2、 Core concept: Dance of Flowers, Charm of Form

The design inspiration comes from the beautiful imagery of "flowers dancing with people". We have abandoned the common concrete flower patterns in traditional flower tea packaging and instead adopted the techniques of "personification" and "form translation":

By deconstructing and reassembling the shapes of rose petals at different flowering stages, they are ingeniously transformed into the folds of a dancer's skirt, the clothes when spinning, and the arms when stretching.

Here, petals are no longer just petals - they are the gauze skirts that fly when dancers tiptoe, and the water sleeves that fall when they look back. Flowers are dancing, people are in the flowers, and the iron box between every inch turns into a miniature theater.

3、 Visual Language Analysis

Graphic Design: Translation and Reconstruction of Forms

Flower bud stage (bud stage): Extract the line feeling of tightly embracing petals, transform it into a subtle and low hanging silhouette of the dancer, and fold the skirt to symbolize the accumulation of energy.

Initial Blooming Stage (Slightly Open): Capturing the slight outward curvature of the outer petals, designed as a dancer's raised skirt, agile and light, symbolizing the first appearance of beauty.

Full bloom period (fully open): Select the plump form of petal layering and stretching, and interpret it as a gorgeous dance dress that rotates and blooms for dancers. The skirt is spread out like flowers, conveying the brilliance of life.

Color Strategy: Timeline of Emotions

Colors flow with the flowering period, forming a subtle gradient sequence:

Flower bud stage: Morning mist powder - subtle and light, like morning dew not yet flowing

Initial stage: Shy blush - gentle and bright, like a girl's smile

Blooming period: Indulge in red - rich and mellow, like a grand appearance

The three tones are both independent and harmonious, presenting themselves as a symphony of colors.

Material and Craftsmanship: Touchable Temperature

Square iron box: packaged in a sturdy square iron box, symbolizing a sense of ceremony between every inch. When opened, it is like opening a delicate gift, which can also be used as a storage treasure after drinking, continuing the emotional connection between the brand and the user.

Matte texture and localized UV: The box body adopts delicate matte craftsmanship, low-key and warm; The dancer's skirt is complemented by localized UV, with a subtle sheen that simulates the texture of silk and petals, showcasing ingenuity in every detail.

4、 Design Vision: Immersive immersion

We expect that when consumers hold this box of flower tea, they will not only see a product, but also a dance being performed - the flowers are dancing, and the tea has entered the soul.

Every infusion is the opening of a performance; Every rose has bloomed for you in its own moment, with the most beautiful posture.

Nine Roses · Flower Catalog Series

Flowers bloom sometimes, but dance endures forever

2016