ONE DROP OF COAGULATION EXTRACTION

Customer/Wancui

Brand design/logo/packaging design

Creation concept/natural essence skin care series: natural and pure!

The logo is based on the two characters "Wancui", taking its softness and elegance, and integrating the simplicity of modern sans serif design. The strokes are delicate and resilient, with sharp and sharp movements, and the ends slightly raised like tea buds at the beginning.

The entire body of the bottle is transparent white, allowing only the logo to rest under the shoulder of the bottle. The font does not undergo hot stamping or stacking, but adopts a matte concave process, where fingertips touch it and the tactile sensation is "pure" before visual perception. The bottle shape is made of slender bamboo knots, and 330ml glass is blown to thin, revealing essence that is really green.

Design belief: Truly natural, without the need for rhetoric of "naturalness". When all the decorations are stripped away, those two thin lines are the product itself - before stretching out in the fingertips, silent like stone, containing spring mountains.

2020