INTERPRETING NATURE WITH IMPERFECT BRUSHSTROKES

Customer/Dafu Water

Brand planning/naming/logo/packaging design

Creative concept/The relaxed and poetic hand drawn style highlights the association between authentic fruit and natural health

This design captures the vivid moment when fruits just fall from the branches with the light brushstrokes of hand drawn watercolor - Yangmei with morning dew, hawthorn dyed crimson, and apricots shining brightly. The picture does not require neatness, deliberately retaining the breath of water stains and brushstrokes, as if a farmer's sketches were casually drawn on notes in an orchard.

The 330ml glass bottle body is made of clear material, with hand drawn patterns that directly dialogue with the true color of the juice in the bottle: Yangmei juice corresponds to a deep red color, and the bottle label uses environmentally friendly paper, with a warm touch. The watercolor pigment seeps into the fibers with a slight halo effect, just like the natural traces of juice dripping onto a tablecloth.

We believe that true nature, with imperfect hand drawn strokes, is the most honest translation of 'real juice'.

2020