THE NEW OUTFIT OF THE OLD CANNON

About the revival of an old Beijing beer brand with over 80 years of history

Customer/Beijing Beer

Packaging Design

Creative concept/New Beijing charm, savoring time

Beijing Beer, born in 1941, was once imprinted in the memory of old Beijing under the name of "White Label" - it is a cool symbol at the end of alleys and lanes, a regional pride of "buying beer in the east of the city", and a golden glory 410 at state banquets. Nowadays, we awaken the classics with the "Taotie White Brand" light and refreshing series, injecting the millennium Chinese emblem into the transparent bottle body, and offering young generations a cup of Oriental craft beer that combines historical thickness and trendy tension.

2020