DANJIN REFLECTION · ORIENTAL ROMANCE

Customer/Beijing Beer

Visual Strategy/Packaging Design

The Beijing beer brand has been established for nearly 80 years. In 1960, it was selected as a wine for state banquets, and in 1985, it was honored as a "National Famous Liquor" at the National Wine Tasting. The "520" product design uses a red palace wall as the ground, symbolizing a sincere heart; The gilded line drawing pattern outlines the character of the capital city, which is in line with the ancient saying 'love is stronger than gold'. At the moment of opening the jar, the glass gold and festive red shimmered in the wine, just like the silhouette of a bell and drum tower embracing each other in the twilight.

2023