REMAKE THE GOTHIC CITY

Customer/LTINB

Brand planning/Logo design/Packaging design/Illustration creation

Creative concept/Gilded lines leap gold, the light of Pearson leaps between Roman columns

When Ludinburg was born in 1997, dream chasers wanted to brew a beer that could travel through time - it was not just a drink, but an invitation to step into a world full of stories. This time, the design partners of B&B have decided to create a Gothic epic that can be held in the hands of the brand new Ludendorff Pearson.

1、 Theme concept: Sipping a sip of gilded dusk

We chose golden yellow and dark brown as the main tones. This is not only the visual embodiment of Pearson beer's clear golden color, but also symbolizes the moment when the sunset shines on the ancient stone castle - bright and brilliant, yet with the weight and mystery of history. The red color that adorns it is the eternal candle flame in Gothic stories, the flag of celebrations, and the warmth and excitement that surge in the heart when the first sip of wine enters the throat.

2、 Illustration Narrative: A "Beer Epic" Unfolding on a Wine Bottle

The dreamers of B&B did not just design a label, but drew a panoramic picture around the bottle body. We imagine that this' Ledinburg 'not only exists in real products, but also stands in a parallel time and space of the Gothic era. In the picture, you can find Roman columns and stone lions in the palace, estates and sculptures of figures, guarding the gates and suspension bridges of the wine castle, all symbolizing the celebration and glorious status that beer once enjoyed in the long river of history. Every detail is not casually embellished. This is a fable exclusive to Ludinburg: the strongest power comes from respect and craftsmanship for the gifts of nature.

3、 Fun Soul: A Game of "Finding Hidden Keys"

Upon careful observation, you will discover several "invisible" keyhole patterns hidden in the illustration (cleverly transformed into reliefs of colonnades for decoration). This is the small humor we designed - as if expecting you to open up a world full of Le Dinburg wine stories.

In the end, this bottle of Le Dinburg Pilsner's craft beer was designed to become a "drinkable art museum" in the hands of young people, a story of drinking. We are not selling beer, but inviting you: open it, and you will open the drawbridge, stepping into the golden dream we have built for you for 27 years. Here, every clear and refreshing sip of Pearson is a heartfelt tribute to the complex, magnificent, and ingenious Gothic era.

Ledinburg+B&B - a golden age of craft brewing built together on the taste buds.

2022