THE COLLISION OF EASTERN CULTURAL HERITAGE AND MODERN CRAFT BREWING TREND

Customer/Grandenburg Beer

Visual Strategy/Packaging Design/Illustration Creation

Open the can to see the true chapter, drink it all to know its freshness!

The collision of Eastern cultural heritage and modern craft brewing trend

Creation concept/Longhuitou cellar wheat beer takes the image of China-Chic Chinese Loong as a symbol to convey the brand's tonality of "coexistence of tradition and vitality". The dragon body is infused with a golden wheat wave texture, symbolizing the rich and mellow essence of high wort concentration; The graceful dragon whiskers and the surrounding clouds symbolize the dense texture brought by secondary fermentation. The overall design combines Eastern cultural heritage with modern craft beer trends, allowing consumers to recognize the vibrant genes of "authentic raw materials" at a glance.

Open the can to see the true chapter, drink it all to know its freshness!

2023