THE BIRTH OF THE FIRST CUTE DRAGON IP IN THE BEER INDUSTRY

Customer/Grandenburg Beer

Visual Strategy/Packaging Design/Illustration Creation

Creation concept/Chinese Loong and beer feast

The core visual symbol of Longhuitou Original Wheat Beer is the vivid image of the personified Chinese Loong holding beer, which conveys the brand's tonality of "tradition and vitality coexist". The dragon body is infused with a golden wheat wave texture, symbolizing the rich heritage of 9 ° P high wort concentration; The elegant dragon whiskers and the foam of hops are surrounded, which implies the dense taste brought by the second fermentation. The overall design combines Eastern cultural heritage with modern craft beer trends, allowing consumers to recognize the vibrant genes of "authentic raw materials" at a glance.

Open the can to see the true chapter, drink it all to know its freshness!

2022