FROM SCRATCH, FROM LOGO TO PACKAGING DESIGN

Using 'Jiao' as the soul to forge a lasting wine seal

Customer/Cup Delivery

Brand planning/Logo creation/Packaging design

Creative concept/A moment of exchanging cups, a hundred years of craftsmanship!  

The contemporary deconstruction of Eastern aesthetics, with "communication" as its soul, creates a timeless wine seal.

Between the characters and symbols, flows the essence of 5000 years of ritual civilization - a contemporary manifesto in capital letters called JIAOBEI;

The classic moment of two people holding cups solidifies into an eternal vow in the strokes of seal script.

The outline of the totem, which is harmonious between the square and the square, is in line with the principles of harmony between heaven, earth, man, and humanity,

The cinnabar seal engraved is not only a promise of craftsmanship, but also an Eastern faith that can be entrusted with life and death.

This Chinese red that spans thousands of years is the auspicious celebration of the wedding ceremony, and the witness of the craftsman's sincere quenching.

When the fingertips caress the totem patterns, they not only touch the texture of Eastern aesthetics,

It is also a resonance of two innocent hearts.

Every stroke tells the story: using ancient methods as the warp and craft brewing as the weft,

In the collision of tradition and modernity, brewing is a taste poem worth cherishing for generations.

The cup is a pledge, fresh and refreshing into the soul. This wine totem that travels through time,

It is not only a contemporary tribute to traditional rituals, but also a heartfelt confession from the brewer who uses wine as a medium - willing to guard simplicity with ingenuity,

Brewing the world to perfection; By intersecting with sincerity, we can prove that the stone and stone will not move.

The moment of toasting and tilting is the beginning of eternal taste.

2024