MAKE THE PRODUCT SOUND

Make every bottle opening a soul shattering ritual

Customer/Bilibili

Brand planning/packaging design/logo creation

Creative concept/Come on, one more! ——Make every bottle opening a soul shattering ritual

When the cork breaks free from its constraints, the sound wave of "bang" penetrates the eardrum, breaking down the sound of the cork opening into splashing wine and text, creating a brand exclusive sound symbol that allows consumers to visually associate the sound of "bang" when opening the bottle.

With a "bang" sound, a wave of air surged out, carrying the fragrance of wine and malt. The splashing logo graphic implied that true good wine should make people's blood boil from the first sound.

Wow! This is the correct way to open craft beer! In this era that requires positive energy, "beep" is a stress relieving code dedicated to adults. What we sell is not alcohol, but the dopamine explosion that occurs when the bottle is opened. Let the depressed "beep" roast in the urban jungle turn into a happy release of "bang!". Each bottle is a customized sound fireworks, completing a magnificent betrayal of mundane daily life in the late night kitchen or sunset terrace.

2025