CROSS BORDER RESONANCE BETWEEN ENERGY AND FINE WINE

Customer/Hospitality Wine

Logo creation/packaging design

Creative concept/Named after oil, expressing emotions through wine - cross-border resonance between energy and fine wine

Kunlun Hospitality, the high-end gift wine series of "95 #/98 #", skillfully integrates the brand gene of PetroChina and the gift culture of social gift wine, named after the gasoline brand, and strengthens the association between "energy power" and "essence in wine". The wine label features eye-catching 95/98 numbers as the core visual symbol, embedded with golden peony patterns, which not only reflects noble quality, but also conveys the beautiful meaning of "blooming flowers, prosperity, hospitality and welcome", creating a unique product that combines brand recognition and gift value.

2024