CROSS BORDER INTERPRETATION OF CLASSIC WHISKEY SILHOUETTE IN BEER

Customer/Baina Master

Brand Design/Packaging Design

The classic whisky's rounded bottle shape gives the product a visual tension of high-end spirits. By adopting an "anti typification" packaging logic, this design reshapes consumers' value imagination of wheat beer. It not only echoes the pursuit of technological complexity in Belgian craft beer, but also creates strong recognition through differentiated forms, implying the extraordinary quality of the liquor.

2025