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Customer/ALPS Alps

Packaging design

Originating from nature, returning to purity

ALPS Alps launches the NFC100% juice series, creating a visual image that combines high-end quality with pure natural flavors. The design inspiration comes from the purity and authenticity of the Alps. The bottle body adopts a simple and elegant circular slim bottle shape with comfortable grip, enhancing the overall fashion style and pure natural concept of the product.

The graphic design follows the principles of high-end atmosphere, simplicity and clarity. We have abandoned complicated decorations and returned the visual focus entirely to the fruit itself. On the label, the vivid form and enticing texture of each fruit are presented in a realistic style - the richness of red heart apples, the sweetness and sourness of bayberries, the brightness of satsuma oranges, and the richness of grapes. The background uses pure white space and minimalist color blocks to maximize the natural color of the fruit itself, creating a strong "delicious visual impact" that allows consumers to feel the purity and freshness extracted from 100% of the original fruit directly through the bottle.

The overall design not only conveys the high-end quality commitment of "from nature, to purity" held by ALPS brand, but also attracts people's attention on the shelf instantly through simple and tensile visual language, establishes a strong emotional connection, and silently tells about the natural essence sealed in every drop of juice and the pure gene of the Alpine brand.

2025