PERSIST IN FOLLOWING MY PATH - XU FU JI BRAND INHERITANCE

Innovation doesn't necessarily have to be radical

Customer/Xu Fuji

Packaging design

With a snap, it's crispy and enters the soul

The core concept of this packaging design is "a snap, crisp and soul stirring". We aim to transform the physical "fragility" of our products into a visually and psychologically perceptible, impactful instant experience for consumers. The entire design revolves around the "dynamic crispness", capturing the moment when the crumbs splash when the cookie is bitten, blending the auditory "click" with the color associated with taste - coffee aroma and milk aroma - to create a multi sensory immersive experience that stimulates consumers' desire to purchase and taste.

2019