THE TREND UPGRADE OF 80 YEAR OLD BEER BRANDS
Solved the problem of aging in the mature stage of Beijing beer brands and revitalized them from scratch
Customer/Beijing Beer
Visual Strategy/Packaging Design
Hexagonal window decorations, crafted with ingenuity
Condensing Oriental Aesthetics, Beijing Beer's New Packaging Interprets the Beauty of Purple Forbidden City
When the profound heritage of the 600 year old Forbidden City meets modern brewing techniques, Beijing Beer introduces a brand new upgraded product packaging with its unique design language, injecting the essence of Eastern aesthetics into every bottle of beer, bringing consumers a dual feast of visual and taste.
Traditional colors, royal charm
The new product packaging carefully selects the classic colors of the Forbidden City - palace wall red, glazed blue, White Marble white and glazed tile gold. The four colors interweave a strong oriental aesthetic mood. The red symbol of the palace wall symbolizes auspiciousness and enthusiasm, the colored glaze blue shows elegance and depth, the White Marble white shows purity and refinement, and the colored glaze tile gold embellishes dignity and brilliance. This color scheme that transcends time not only carries the aesthetic genes of Chinese civilization, but also makes every can of beer a collectible artwork.
Hexagonal window decorations, crafted with ingenuity
The creative core pattern of the packaging comes from the classic hexagonal window decoration design of the Forbidden City, cleverly integrating traditional architectural aesthetics with modern product identification. Inside the window decorations, wheat ears sway gracefully, symbolizing the natural and pure nature of the raw materials; The number "12 degrees" is clear and eye-catching, demonstrating the quality commitment of wort concentration; The artistic character "Mai" stands in the center, interpreting the essence of brewing with calligraphic strokes. The entire pattern is like a miniature Eastern painting, through this "window", consumers can glimpse the quality persistence of the whole wheat brewing product.
Quality differentiation, each with its own charm
This new product includes two products: a high-quality beer brewed from whole wheat with a wort concentration of 12 degrees and a glass bottle beer with an 8.5 degree concentration, both using a standard capacity of 500ml. The aluminum can packaging is mainly in the color of palace wall red, accompanied by golden window decorations, showcasing the quality enjoyment in modern life; The glass bottle is based on glass blue, with white window decorations, showcasing the perfect fusion of tradition and modernity. Different specifications meet different consumer scenarios, but the same is the relentless pursuit of quality.
Culture is the soul, quality is the foundation
The packaging upgrade of Beijing Beer this time is not only an innovation in product appearance, but also a deep exploration of brand culture. By combining the aesthetic elements of the Forbidden City with beer brewing techniques, consumers can not only enjoy a rich taste, but also feel the profoundness of Chinese culture. Every design detail has been carefully crafted, from color matching to pattern composition, from material selection to craftsmanship, reflecting the transformation from "Made in China" to "Created in China".
This packaging design combines traditional and modern elements and is about to meet consumers, bringing a fresh Eastern trend to the beer market and allowing the world to see the charm of Chinese culture through a bottle of beer.
2025
