PIONEERING MOVE: FROM 0 TO 1, ESTABLISH THE HIGH-END CRAFT BREWING TONE OF AOYUN

Customer/Aoyun Craft Beer

Brand design/logo design/packaging design

As the foundational work of Aoyun Craft Brewing, the newly launched 380ml premium cork bottle series from Xiaoya is not only the debut of a product, but also a pioneering practice of the brand from scratch, from conception to reality.

The aspiration of the eagle, the pattern of heaven and earth "- these eight words are not only the soul of this design, but also the first complete expression of the spirit of the Aoyun Craft Brewing brand. Starting from this series of products, we declare for the first time to the market: a high-end craft beer brand based on Eastern aesthetics and pursuing ultimate quality, born from this. The breakthrough from 0 to 1 means that every detail needs to carry the original intention and ambition of the brand founder, and it also means that we will officially open the legendary chapter of Aoyun in the craft brewing field with this golden color.

Cultural core: Eagles should have soaring ambitions, and the sky and high ground are vast for me to soar. This is the first shaping of the personality of the Aoyun Craft Brewing brand. We reject mediocrity and following the crowd - just as eagles disdain to associate with sparrows, Aoyun has established the brand gene of "aiming for Lingyun" since its inception.

The design is centered around the visual symbol of "Xuan bird spreading its wings", capturing the moment when an eagle flaps its wings and flies high into the sky in a square bottle. This is not only a direct response to the brand name "Aoyun", but also a visual tuning of the brand spirit: soaring above the clouds, overlooking the vast sky and earth. Every bottle of Aoyun Craft Beer is a tribute to lofty aspirations and an invitation to freedom and passion.

2024