CLEVER AND INGENIOUS "8" CHARACTER LOCK FRESH SYMBOL

Customer/Alps

Visual Strategy/Packaging Design

1、 Clever and ingenious "8" character lock fresh symbol

Using the number "8" as the core visual symbol, it is composed of a combination of "round lock fresh characters" and "coconut" above and below. The circle symbolizes the instant sterilization and sterile cold infusion locking technology, which naturally connects with the coconut shape below to form an "8" shape. This symbol not only enhances visual memory, but also implies the beautiful meaning of circulation, completeness, and the source of nature, while echoing the natural flow process of coconut juice from fruit to liquid.

2、 Bottle design: slender waist, symbolizing body management

The 350ml PET bottle adopts a "small waist" curved shape, with a narrowed middle and a slender visual appearance. Not only does it enhance grip comfort, but it also conveys the concept of lightweight and burden free body management, which is in line with consumers' concerns about weight and health.

3、 Text layout: Vertical gold, stretching visual effect

The three character vertical layout of "Fresh Coconut Juice" is arranged longitudinally along the bottle body, further elongating the visual height with the help of a small waist curve. The golden font symbolizes quality and sunshine, echoing the Hainan origin, enhancing the sense of light luxury and shelf recognition.

4、 Summary of Design Value

With the "8" character lock fresh symbol as the core, linked with the small waist bottle shape and vertical gold layout, the lock fresh craftsmanship is transformed into visual language, while conveying body management functions in a slender form, establishing a unique, easy to remember, and luxurious brand identity system.

2026