Case name: Oriental Ruise, Big Red and Purple

Project Background: Huiduozi launches 100% fruit juice products for banquet channels nationwide

Design Challenge: How to adapt to various traditional banquets while maintaining the unified tone of brand temperament

Creative strategy: The design adopts a roof box shape and an extreme color tension philosophy, filling the picture with the colors of huge fruits themselves, forming a auspicious color scheme of "big red and big purple".

Deliverables: The huge fruit occupies the visual C-position, conveying the product confidence of "abundant ingredients and authentic flavor", and also echoing the boldness and abundance of "drinking in a big bowl and eating fruits in big bites" at the banquet.

Project effect: Huiduozi has become one of the top choices for consumers in the boxed juice category

Design Notes: Grape Purple: a nearly full color scheme, deep and full, symbolizing the auspiciousness of "purple energy coming from the east".

Apple red: a rich and festive color representing the festive atmosphere of a banquet.

The two collide with large areas of solid colors, directly activating visual taste buds. This color composition of "big red and big purple" does not require too much textual elaboration, and in the most intuitive visual language, I wish the host a prosperous life and career.

Graphic imagery: immense temptation and abundance

The box body abandons the complicated background decoration and uses realistic style giant grapes and apples as the visual masters.

Grapes (many children, many blessings): The crystal clear purple grapes are full and juicy, symbolizing the prosperity of the family and the continuation of the bloodline.

Apple (Ping'an): The rosy and glossy apple is like a peace fruit, placed on the dining table, symbolizing the safety of guests entering and leaving, and everything going smoothly.

2025