CORE PRINCIPLE: WHEN CONSUMERS SEE THE PACKAGING, THEY FIRST THINK 'THIS IS AN INTERNATIONAL BRAND', THEN 'IT UNDERSTANDS CHINA', AND FINALLY 'THIS IS EXACTLY WHAT I NEED'.

Customer/Brand's Chicken Essence

Annual consulting services/advertising/packaging design

The core challenge of the localization packaging strategy for Brandt's chicken essence in China is to balance the inheritance of international brands with localization

As a leading brand in the Southeast Asian market, the core challenge faced by Bran's Chicken Essence entering China is how to graft the brand gene of "modern scientific nourishment" into the deeply rooted "food supplement culture" context in China, while avoiding appearing distant due to packaging being "too foreign" or losing its high-end tone due to being "too Chinese".

2011