MAKE THE REFRESHING AND OBVIOUS

Customer/Mentholatum Le Bi Anti sweat Body spray

Packaging Design

Packaging design of Mentholatum Le Bi antiperspirant spray card

Mansureton, a century old skincare brand, always upholds the "pharmaceutical spirit" to protect consumers' skin health. In the field of lipstick, Mentholatum has long become a synonym for "moisturizing" in the minds of countless consumers.

The core task of this design is to create a new card packaging for Mentholatum Lebi Anti sweat Body spray, so as to make the product feature "refreshing" from the use experience to the moment of purchase decision.

Creative Origin: What better representation of "freshness" than "ice cubes"?

Ice cubes are the ultimate form of coolness, the expression of water solidification, and the dual cooling signal of vision and touch. When lipstick meets ice cubes, a sensory dialogue about "freshness" begins.

Visual synesthesia: making refreshing and obvious

2007