10 TRIED AND TESTED PACKAGING DESIGN TRICKS

1. Expand the main screen with brand elements

Extract or extend elements related to the brand from the brand image as the main visual element of packaging, strengthening the brand identity.

2. Origin is an advantage that cannot be replicated

The origin or raw material origin is the core advantage that cannot be replicated for high-quality products. For example, Maotai liquor from Maotai Town and sugar oranges from Sihui, Guangdong, use their origin and core production areas as selling points to establish a "authentic, high-quality" perception through regional characteristics.

3. Selecting the core ingredient list as the main visual element

For example, if grapes are included in food ingredients, grape elements can be used as the main visual element. If hops are used as raw materials, hops can be used as the main visual element for packaging design. What you see is what you get, and you can understand at a glance that the ingredients are good.

4. Design of product efficacy using symbolic metaphors

Functional products can use some analogies to imply product functionality, but attention should be paid to artistic abstraction because some industry regulations cannot reflect efficacy, such as in the health and cosmetics industries, to avoid illegal advertising while allowing users to perceive value.

5. Use product photos or structural diagrams as the main elements

There are some products with special designs that can feature product images as the main characters on the packaging. These products have high aesthetic value and unique structure, and placing product images directly makes them real, intuitive, and convincing.

6. IP image as the protagonist

Many brands have their own IP (cartoon characters), or brand mascots, event mascots. These cartoon characters serve as packaging to visually display content, and are cute, memorable, and loved by young people.

7. The main image is focused on building product usage scenarios

This design concept can effectively showcase the application scenarios or atmosphere of the product, giving consumers a sense of immersion. Drawing scenes of drinking, eating, and using can create an atmosphere that allows consumers to automatically immerse themselves.

8. Centered around the narrative of product craftsmanship

For example, the packaging design of Baijiu and beer brand products draws out the brewing, production and baking process, which is suitable for liquor, food and handicraft products and highlights professionalism.

9. Element association method

For example, ice lipstick can be used as design elements, soap can be inspired by elements related to the use of foam, and elements related to product experience: ice, bubbles, flame, refreshing, foam, etc. can be used to enhance the feeling.

10. Historical and Cultural Empowerment Law

For example, the Tea Horse Ancient Road for tea and the Silk Road for silk use intangible cultural heritage, traditional patterns, and regional culture to tell stories and enhance the level and cultural sense.