SOME PROBLEMS CAN NEVER BE SOLVED BY SIMPLY CHANGING THE PACKAGING.

Strategy is right, design is useful.

Many products experience a decline in sales, and customers' first reaction is to try changing the packaging, hoping to regain market share through visual appeal. But the truth is: the root of some sales problems lies not in packaging, but in the huge gap between top-level strategy and consumers. What needs to be done is to reorganize the strategy, positioning, and communication logic, rather than just superficial beautification.

Research is not just about randomly asking and chatting with a few people. All truly effective research is conducted on-site.

Research, also known as planning research, is about finding references, inspirations, and the future, rather than seeking so-called "basis".

Don't let consumers make decisions for you. Don't ask users whether this design is good or not. Whether it is good or not and whether it can be sold is the judgment of professional decision-makers. Consumers are only responsible for expressing their feelings, scenarios, and pain points, and are not responsible for outputting strategies.

Creative design test, only ask four questions: 

① Who is he? 

② What does he want you to do?

 ③ Do you want to do it or not? 

④ Why?

The packaging is an amplifier, not a life-saving medicine. Strategy is right, design is useful.