WHAT IS THE CORE CARRIER OF A BRAND?

It is a symbol recognition system. Your product itself is the most important symbol. Example: The curved bottle of Coca Cola, you can tell it's it as soon as you see it.

1、 The identification symbol must contain three core pieces of information

Name recognition: let people know who you are at a glance

Value selling point: Make people understand in seconds what benefits you can bring

Action instructions: Directly guide purchase, forwarding, and placing orders

2、 A good identifier must meet three criteria

Easy to remember: Clear at a glance, unforgettable, significantly reducing memory costs

Easy to understand: No need to explain or think, everyone can understand, naturally generating trust and preference

Easy to sell: There is an impulse to buy at a glance

3、 To make a symbol effective, one thing must be done: a lot of repetition

Continuous exposure of advertising creativity

Long term unified product and packaging design

Long term investment, not changing styles casually

Core logic: The more unified and repetitive the symbols, the more valuable the brand.

Brand carrier: It is a set of super identification symbol system

One sentence: Brand=a combination of symbols that can be quickly perceived, remembered, disseminated, and purchased